An entity of Points Of View Productions...

Elder Eye Design™ is the legibility design center created by our principal partner, Wendy J. Johnson.

Age-related vision difficulties typically begin about the age of 40 to 45 (primarily in loss of close-up vision). In the U.S., as of the year 2005, there were approximately 107 million people over the age of 45. That's nearly 40% of the entire U.S. population! All U.S. Census figures project that the numbers of people over age 40 will continue to grow until the year 2035 and then slightly decrease during the following years.

Currently, 70% of all visually-impaired people are over the age of 65. This number will also increase as the population continues to age. And, if you include the numbers of people over age 40 who are experiencing typical age-related vision loss, this number increases exponentially.

Elder Eye Design (as "The Legibility Doctor") offers Elder Eye Best Practice reviews of printed materials, web/multi-media, and space design. Visit ElderEye.com, email wendyj@eldereye.com or call 1-800-586-9054 to "see" where your organization is falling short in communication and find out how you can earn the distinction of being Elder Eye Certified.

Are you losing the majority of your audience because your materials are not designed to be easily read? Is your space design creating problems for the aging eye?

Be part of the next wave in design... Elder Eye is currently designing an Elder Eye™ typeface. It is the first line of type designed specifically for the aging eye. If you are interested in being part of the test group, contact us!