Wendy J. Johnson has worked in the field of design since 1975. She began her career as a freelance logo designer. After receiving a BA in Fine Arts from Gustavus Adolphus College, she completed additional design and media courses at the Minneapolis College of Art and Design. Her subsequent design experience includes all aspects of graphic design, art direction/printing coordination, photography, and film/video production.
Graphic Design
Wendy has produced design for hundreds of projects, including: logos; letterhead and identity materials; newsletters; booklets; manuals; books; curriculums; annual reports; brochures; slides; overhead transparencies; videos; posters; buttons; banners; flyers; forms; newspapers; advertisements; envelopes; product display cases; signage; museum wall displays; conference booths; and the web.
Art Direction
Wendy was employed by the State of Minnesota for 10 years, rising through the ranks from Graphic Designer to Art Director. Her principle responsibility was to manage, produce, and coordinate design and printing for public information projects.
Wendy left the State of Minnesota in 1990 to become President of Points Of View Incorporated. She is a co-partner of this entity with her husband, James V. Gambone, a video producer and intergenerational consultant. She coordinates all aspects of design production for her clients—from inception to delivery. Wendy also designs multi-media materials, including web pages.
Elder Eye™
Design, Publishing & Consulting
Since experiencing a period of temporary blindness in 1995, Wendy developed a new direction within her work: Elder Eye™ Design. Elder Eye is a design and publishing consultation service that assists clients in developing print and other media materials using Best Practices for the aging eye. As “The Legibility Doctor,” Wendy also gives presentations about universal design while promoting the following Elder Eye vision:
“When you design for the aging eye, you design for ALL eyes. When a designer knows what diminishes legibility, knowledge then exists for designing with optimal impact and clarity.” ElderEye.com
Among Wendy’s Clients:
Search Institute, Augsburg College, MN Senior Federation, Free Spirit Press, 3M, MedicalCV Inc., Salolampi Foundation, Finlandia Foundation, MN Gerontological Society, PTM Group, CLIMB Theatre, The ReFirement Group, ISFN Group, Visions Inc.
On The Side…
With a passion for all textile arts, Wendy has created a fiber arts design business, Saga Hill Designs, that uses her talents as a knitting instructor, designer, writer, textile photographer, dyer, and spinner. As part of Saga Hill, she has created her own line of fiber dyes, the Minnesota Series Dyes™, which she uses in her handpainted fibers and silks, and also offers for sale at SagaHill.com. Wendy volunteers her fiber and design expertise at Gale Woods Farm, a Three River Parks District instructional working farm. She also teaches a variety of fiber arts classes and is currently authoring a book on spinning, dyeing and knitting your own yarn—to be published by Voyageur Press in 2012. She will soon be adding “sheepherdess” to her resume as she and her two border collies learn how to "come by" and "go away" with sheep. Wendy lives with her husband and dogs in a home that she designed using aging-friendly concepts and ecologically-conscious materials.
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