Elder Eye Vision Statement

“When you design for the aging eye, you design for ALL eyes. When a designer knows what diminishes legibility, knowledge then exists for designing with optimal impact and clarity.”

Elder Eye™ focuses on legible design for all eyes over age 40. We are dedicated to achieving legibility for this growing population of your clients or customers.

Click here to view the Elder Eye Design portfolio.

About Elder Eye

Elder Eye (“The Legibility Doctor”) focuses on print, web/media materials, and space design by using techniques that aid legibility for the eye over age 40 and understanding that when you design for legibility, you design for ALL generations.

As we age, the act of reading becomes more difficult. People with aging vision need to receive their information without visual clutter and with consideration to their changing needs. Elder Eye has the expertise, through the study of eye physiology and the review of current eye research as it relates to aging, to make recommendations for the best use of graphic materials for the aging eye.

Furthermore, Elder Eye principles suggest that vision is also influenced by an intellectual process. The eye is physiologically an extension of the brain. Without the brain we cannot see. From this position, it becomes clear that what influences our mind probably also, directly or indirectly, influences our sight. Through national and international research and active involvement with intergenerational issues, Elder Eye understands the psychology and physiology of audiences based on certain age factors. It can be said that every generational group has its own, unique generationally-influenced vision. It is through this lens that Elder Eye seeks to explore the connections between the mind and eye to achieve maximum communication.

Created by Wendy J. Johnson, Elder Eye consults with clients to help them look critically at their current and proposed written, web and other media materials with consideration to legibility and design technique for the aging and troubled eye. Elder Eye also consults on space design, making recommendations for optimal design elements to support the needs of the aging eye.

Wendy has been a graphic designer and art director for over 25 years. In 1995, after experiencing a sudden vision disability and during a recovery period of several months, she was made aware of the large number of written and other visual materials that are illegible to an eye that is experiencing changes, particularly age-related changes. As a result, Wendy developed a base of knowledge in eye diseases and the aging eye, researched international standards of legibility, and has arrived at certain design considerations that aid in visual communication.

• Visual and editorial audits relating to Elder Eye principles.
• Recommendations to enhance current graphic style systems.
  
• Custom research and sources of information on Elder Eye subject matter as it relates to individual organizations.
  
• Design for graphic projects using Elder Eye principles.
• Assistance in producing products for the elder market.
• Help with creating space design for the aging eye.